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Free shipping · 30-day Happy Dog Guarantee
Full A–Z letter bag included One of every letter, plus a paw, heart, flower and star charm, comes with your collar. Repeat letters in their name are 50¢ each.
Letters A–Z only. Up to 10 letters.
Type your dog's name so we know which letters to pack.
Price includes GST.
Free shipping 30-day trial Easy returns
Every part of the collar is made for daily wear, and made to show off their name.
Chunky bubble letters you can read from across the park. Soft silicone with rounded edges.
Letters slide on and off the strap. New nickname? Second dog? Restyle it in a minute.
No more “hey buddy”. Kids, neighbours and the café crew call your dog by name.
12 letter colours, all 4 charms and your choice of collar colour. Make it theirs.
Big letters mean people greet your dog by name, not “hey buddy”.
Smooth silicone shrugs off beach water, mud and dinner drool. Rinse and go.
A soft, flexible strap with rounded letters, and a solid metal buckle that stays put.
A quick checklist before you pick their next collar.
A quick checklist before you pick their next collar.
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Charms Collar
FloofyPups
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Tags & Plain Collars
Typical
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Name you can read from across the park
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Quiet: no tag jingling at 2am
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Waterproof, wipe-clean strap
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Change the letters any time
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All 4 charms included
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30-day money-back guarantee
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Tiny text nobody can read. Jingles on every bowl and every scratch, all night.
Strong and simple, but every dog at the park looks the same.
Pricey, slow to make, and stuck with one look forever.
From checkout to compliments, here’s what to expect.
We pack a full A–Z letter bag in the colour you chose, any repeat letters their name needs, and all 4 charms.
Thread the letters on in order and buckle it up. It takes about 2 minutes.
Expect “Hi Max!” from people you have never met.
Swap letters, add a charm or move them around. Their collar, their way.
From the letterbox to their neck in about 2 minutes.
Your collar arrives with a full A–Z letter bag and all 4 charms, ready to go.
Thread each letter onto the strap in order. They sit snug and stay put.
Buckle it on, then get ready for “what a cute name!”
Your collar arrives with a full A–Z letter bag and all 4 charms, ready to go.
Thread each letter onto the strap in order. They sit snug and stay put.
Buckle it on, then get ready for “what a cute name!”
Mix and match until it looks like them.
Mix and match until it looks like them.
From soft pastels to bright, bold colours.
Every letter A–Z, plus a paw, heart, flower and star.
Small, medium and large, for little pups to big dogs.
We offer a 30-Day Happy Dog Guarantee on every order.
Yes. Every product is checked before it ships, and every order is backed by our 30-Day Happy Dog Guarantee.
Measure around your dog’s neck where the collar sits, then add two fingers of room. Between sizes? Go up one.
Visa, Mastercard, American Express, Apple Pay, Google Pay, Shop Pay, PayPal, Afterpay. Secure checkout via Shopify.
Yes. The letters slide on and off the strap, and you get a full A–Z letter bag, so you have spares on hand to rearrange or restyle the collar any time.
Add items to cart, click Checkout, choose your shipping country, and pay. Free shipping on every order, worldwide.
We use durable, long-lasting materials so products don't end up in landfill. A portion of every order goes to dog rescue organisations.
Free shipping on every order. Standard delivery takes 5-10 business days depending on your country (US, UK, Canada, Australia, NZ).
Every product solves a real, daily dog problem with vet-inspired design — not generic mass-market shelf appeal. Backed by 15,000+ pet parents and our 30-Day Happy Dog Guarantee.
Free shipping on every order and a 30-Day Happy Dog Guarantee. Type their name, pick your colours, and we’ll do the rest.
PERSONALISE MY COLLARFree shipping on every order and a 30-Day Happy Dog Guarantee. Type their name, pick your colours, and we’ll do the rest.
PERSONALISE MY COLLAR
